If you own a small business and aren’t actively using social media marketing, you’re leaving a lot of money on the table. This is because, in spite of the fact that some business owners consider social media advertising a fad, lots of firms and organizations are reaping huge benefits from consistently and actively using social media advertising.
Studies by eMarketer, a leading market research and consulting firm, showed more than over 35 percent of the American adult populace with a social media account – that’s over 80 million people – used the social media platforms for their product and service research before making a purchase or hiring a service.
This means that if someone was looking for businesses in your industry and your business was talked about in favorable terms, chances are that they might have gone with your business. The advantages of advertising on social media platforms are huge: