- Posted by Alaia Williams
- On May 28, 2018
We all have the same 24 hours in each day but how you use those 24 hours will determine your level of success. Have you ever analyzed what tasks you accomplish during the day, especially on those days where you wonder where the day went and wish you had an extra eight hours to finish your to-do list? Knowing where you spend your time is part of the equation for success.
Are You a Do-It-Yourselfer?
When you’re first starting your business it makes sense that you want to watch your budget and not hire any outside help. After all, you need to make money before you spend money, right? Do-it-yourself business owners take on every task involved with sales, marketing, billing, and operations- plus everything else that doesn’t fall into those categories. But if you’re working on closing a sale, it stands to reason that you don’t have the time to develop a strong marketing campaign or to create content for your website or social media channels. Do-it-yourselfers are stretched too thin and often become experts at nothing. Very often these business owners feel behind, like they’re always playing catch up with what their clients need and trying to salvage those relationships instead of forging the way to bring in new business.
Are You a Business Leader?
Business leaders know they can’t do everything themselves. They see grand plans for the future of their business and know what their own strengths and weaknesses are. These leaders will shop around for expert advisers, coaches, and assistants to handle the massive amount of tasks involved in the back end of the business so they can dedicate their time to finding new clients and building those relationships while their team handles their own areas of expertise.
Can You Go from Do-It-Yourselfer to Business Leader?
Of course! Changing the way you run your business is possible – it starts with how you think, and then extends to what you do. In order to change your mindset, take time to reflect and ask yourself why you need to do everything yourself and identify your fears about hiring help. You can also hire a coach who can help you work through the reasons.
Beyond coaching, when you're ready to take bigger steps toward making improvements, find a business coach, consultant or strategist who can analyze your back end operations and give advice for automating certain tasks or suggestions for who to hire next. Consider a social media manager to keep your accounts current with posts and to engage your audience. Hire a virtual assistant to manage your email and your calendar while you’re handling sales and marketing.
Think of how much time you will save if every one of these team members is doing their own jobs within the same 24 hour time period. You will definitely see faster growth in your business than you would if you were trying to fit all of those tasks into your day – but making that first hiring hurdle can be tough.
A good business strategist can simplify your business operations and create a blueprint of how to proceed with hiring a team. If you’re ready for a business systems and process analysis and ready to grow your business, contact me for a discovery call.