Avoiding Social Media Overwhelm

Earlier this week, I wrote about how to update your social media profiles. Keeping your profiles updated is just one piece of the puzzle. You want to make sure your social media marketing efforts are in sync with your other marketing efforts. Creating, curating and sharing the kind of content your audience will love is also a key to social media success.

If you’re brand new to social media, I know that things can get confusing. There are lots of platforms out there calling for your attention – which ones should you be on? Should you link them all together? How often should you post? What’s the best way to get your posts seen on each platform?

Even if you feel comfortable with the various social sites out there, if you’re managing a business or busy home or work life, social media can sometimes be a bit daunting or overwhelming if you don’t know how to manage everything.

Last year, I gave a talk at Social Media Breakfast L.A. about Avoiding Social Media Overwhelm. Here’s the presentation:

Avoiding Overwhelm: Organizing Your Social (Media) Life

Social media can be fun (I’d be a thousand times less interested in it if it wasn’t) – but if you’re looking to use it to further your career or promote your business, consistency is key – and so is a solid grasp of how these sites work. Even if you outsource your social media, you should have an understanding of what your social intern/consultant/team is and should be doing.

I’m not perfect, but whenever I find myself overwhelmed and behind, I refer back to my social media checklist and take things step by step. Like anything else in business, social media is multi-layered and should be approached calmly and professionally. But yes, you should still have fun with it!

If you want to walk through all of this and more with me, join me for Social Summer School on August 13th. We’ll be discussing how to get the most out of social media, bust a myth or two, cover time saving tips and tricks, peek at my social media checklist and talk about current trends.  I’ll also tell you why I love LinkedIn (and why you’re missing out if you’re not on it), and why I don’t have a Facebook Fan Page (gasp!). Join me!