Follow Up Sequences: Put Your Sales on Autopilot

  • Posted by Alaia Williams
  • On September 20, 2018
Building a funnel for your online business? The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email marketing system – sending periodic emails with various related offers. […]
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Your First Live Event: 4 Helpful Tips

  • Posted by Alaia Williams
  • On June 20, 2018
Hands down, one of the best ways to boost your credibility as a coach or consultant (or any kind of business owner, really) is to host your own live events. They’re a chance for you to show off your expertise, provide social proof (your guest speakers will do that for you), and get your name […]
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Quick and Easy Website Tweaks to Automate Your Sales Funnel

  • Posted by Alaia Williams
  • On June 15, 2018
When it comes to leveraging your time, automation is one of the most powerful tools in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel. For many small business owners, though, the one area that’s often overlooked when it comes to automation is your […]
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5 Quick Tips for Building An Email List

  • Posted by Alaia Williams
  • On July 24, 2017
An email list is an essential tool for every small business owner or entrepreneur. It will familiarize your clients and prospects with who you are and what you do, while hopefully also giving them free tidbits of advice to build their trust in you. How do you build a qualified list? Follow the steps below […]
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Do You Make These Simple Mistakes in Social Media Influencing?

  • Posted by Alaia Williams
  • On January 5, 2016
Social influencer marketing is a burgeoning marketing trend that’s been working for many brands and organizations. However, as with all new things, there are the learning curves and silly mistakes that many organizations or individuals make. While there’s no perfect formula yet for banking big time with social media influencing, the following mistakes are best […]
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Social Media Advertising and Its Advantages

  • Posted by Alaia Williams
  • On November 14, 2015
If you own a small business and aren’t actively using social media marketing, you’re leaving a lot of money on the table. This is because, in spite of the fact that some business owners consider social media advertising a fad, lots of firms and organizations are reaping huge benefits from consistently and actively using social […]
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Every Follower Matters

  • Posted by Alaia Williams
  • On August 13, 2015
Growing a business? You undoubtedly want a larger audience – more eyeballs on you mean more possible leads which hopefully means more customers and sales. In this video (that I shot while riding on my FitDesk), I address a common – and frustrating – tactic used by marketers on Periscope.  Watch the video below to […]
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How to Use Periscope

  • Posted by Alaia Williams
  • On June 11, 2015
  Everyone’s talking about Periscope right now – and with good reason. This fun new app is giving people an easy way to share videos for well, pretty much any reason! If you’re using Periscope for business – or want to – here are some steps for getting starting and growing your presence.
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Lifestyle Bloggers National Conference: Growing A Business with/from Your Blog

  • Posted by Alaia Williams
  • On February 22, 2015
I recently spoke on a panel at the 2015 Lifestyle Bloggers National Conference. During the panel “Building A Business with/from Your Blog” I shared my experience about how I’ve used my blog as a business asset and shared tips on how bloggers in the audience could do the same. I’ve actually been a blogger since […]
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