Do You Make These Simple Mistakes in Social Media Influencing?

  • Posted by Alaia Williams
  • On January 5, 2016
Social influencer marketing is a burgeoning marketing trend that’s been working for many brands and organizations. However, as with all new things, there are the learning curves and silly mistakes that many organizations or individuals make. While there’s no perfect formula yet for banking big time with social media influencing, the following mistakes are best […]
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Social Media Advertising and Its Advantages

  • Posted by Alaia Williams
  • On November 14, 2015
If you own a small business and aren’t actively using social media marketing, you’re leaving a lot of money on the table. This is because, in spite of the fact that some business owners consider social media advertising a fad, lots of firms and organizations are reaping huge benefits from consistently and actively using social […]
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Every Follower Matters

  • Posted by Alaia Williams
  • On August 13, 2015
Growing a business? You undoubtedly want a larger audience – more eyeballs on you mean more possible leads which hopefully means more customers and sales. In this video (that I shot while riding on my FitDesk), I address a common – and frustrating – tactic used by marketers on Periscope.  Watch the video below to […]
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How to Use Periscope

  • Posted by Alaia Williams
  • On June 11, 2015
  Everyone’s talking about Periscope right now – and with good reason. This fun new app is giving people an easy way to share videos for well, pretty much any reason! If you’re using Periscope for business – or want to – here are some steps for getting starting and growing your presence.
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The Power of Social Media for Small Business Networking

  • Posted by Alaia Williams
  • On December 2, 2013
It’s been said that networking helps keep your fingers on the pulse of your business. After all, without making the investment in time and effort to network effectively, a business will sicken and eventually even die. There is help, however. Just as a medical professional has an array of devices to help monitor the pulse of patients, you […]
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Avoiding Social Media Overwhelm

  • Posted by Alaia Williams
  • On August 9, 2013
Earlier this week, I wrote about how to update your social media profiles. Keeping your profiles updated is just one piece of the puzzle. You want to make sure your social media marketing efforts are in sync with your other marketing efforts. Creating, curating and sharing the kind of content your audience will love is […]
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4 Facebook Habits That Drive Me Crazy

  • Posted by Alaia Williams
  • On June 24, 2013
I’m very open about the fact that Twitter is my favorite social network. I don’t hate the other networks – I use and like all the major sites. Facebook is the only network thus far that manages to annoy me on a semi-regular basis. Rants aren’t usually my thing, but the other day, I was […]
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