- Posted by Alaia Williams
- On January 5, 2016
Social influencer marketing is a burgeoning marketing trend that’s been working for many brands and organizations. However, as with all new things, there are the learning curves and silly mistakes that many organizations or individuals make. While there’s no perfect formula yet for banking big time with social media influencing, the following mistakes are best avoided and abandoned immediately if you are guilty of them.
Not Having a Social Media Plan
This is social media marketing 101. Lots of small business owners routinely make this mistake. In fact, for many of them, their social media marketing strategy starts and ends at the occasional tweet and Facebook status update. There’s a whole lot more to successful and effective social media marketing. So, start with a social media marketing plan. Have the plan to post status updates every day and at certain times.
Plan for contests and giveaways. Include flash and clearance sales into your social media strategy (if applicable). These are just some things that you can include in your plans to be successful with social media.
Spreading Yourself Too Thin
Now that you’ve caught the social media bug, it’s good that you’re taking action. You know what isn’t good, though? It’s your tendency to join too many social networking websites. The same goes for hiring social influencers to increase your brand visibility and improve your sales and revenue. Start with just one or two platforms and study how the audience on these platforms respond. Look at what kinds of ads, offers, and information and understand what is considered relevant to the audience. This way, you won’t just be throwing money at social influencers in the hopes that you would get some results. You would be accurately targeting the audiences on the platforms with the right messaging. For instance, ads on Instagram have a higher chance of being successful if they are slightly less perfect and seen from the perspective of a real person posting the videos or photos.
Hiring the Wrong Influencers
For many business owners, the first and only metric they look at and consider is the number of followers or fans that a social influencer has.
This is a terrible idea because there are other metrics like relevance, audience demography, influencer reputation, history of producing decent results, audience’s receptivity and engagement and reach to consider. This is such an oft-repeated mistake that costs businesses a lot of money. So, if you have been using just numbers alone as your measuring yardstick, stop doing that and start taking all aforementioned factors into consideration.
Not Properly Determining Marketing Fit
Just because a social influencer has 1 million fans doesn’t mean that they are a good fit for your business. Whichever influencer you choose, they should be a great fit for your business. For instance, a diet and weight loss influencer would be better suited to a vegan restaurant business, not a business coaching service.
Spending lots of Man Hours Manually Trolling Social Media
One of the most common mistakes made by newbie marketers is looking for individual social influencers and trying to vet them without knowing what metrics or parameters to use. This idea is just plain wrong. Instead of doing that, it’s best to go with established social influencer platforms like Neoreach which are designed to bring brands and social influencers together. All social influencers on Neoreach are properly vetted and have a reputation for getting great results for brands. Primarily, Neoreach helps you do all the work while you reap the benefits. All you just have to do is show up, find a social influencer for your niche, and voila, you’re generating more leads and prospects while drumming up more sales and revenues.
Are you making any of these common mistakes? Have you seen others make mistakes or others when it comes to engaging influencers? Drop a comment and let me know!