- Posted by Alaia Williams
- On June 15, 2018
When it comes to leveraging your time, automation is one of the most powerful tools in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.
For many small business owners, though, the one area that’s often overlooked when it comes to automation is your website.
Use Your Blog to Build Your Mailing List
Like any smart business owner, you likely have opt-in forms on your website (fingers crossed). They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.
But do you have a solid call to action at the end of your blog posts? When a new reader has finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.
Even better, make it a logical next step by creating a related offer for each post. Often referred to as a “content upgrade,” these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.
Keep Them Reading With Related Links
How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.
[Hint: This is a perfect job for your VA.]
Make the Most of Your Download Pages
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list (again, fingers crossed), make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or other social media platform.
Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, they should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.
Need more help identifying areas of potential automation in your business? Book a free discovery call and let’s chat about it! Schedule a call now.