- Posted by Alaia Williams
- On June 20, 2018
Hands down, one of the best ways to boost your credibility as a coach or consultant (or any kind of business owner, really) is to host your own live events. They’re a chance for you to show off your expertise, provide social proof (your guest speakers will do that for you), and get your name in front of more potential clients and customers.
So what’s holding you back?
Well, if you’re like most people, it’s fear. Fear of not knowing what to say. Or fear of not being able to attract speakers. Fear of not being able to sell enough tickets. Fear of just putting yourself out there and saying, “I’m hosting an event.”
Here’s the secret though. Your event does not have to be a 300-person affair. Sure, you can have aspirations of that, but that’s not where you begin. You begin with a small, intimate venue that holds less than 50 people. Maybe it even holds 20.
Think about it. If you only have to sell 20 tickets, there’s a lot less pressure to perform. You’ll have lower out-of-pocket expenses, fewer people to please, and less equipment to worry about.
But you still have all the benefits of being able to say, “I’m hosting an event.”
Plus, this live event will lay the groundwork for future events. Because you’ve got the experience, it will be much easier to add live group coaching or mastermind components to your top-dollar coaching programs. You’ll have a lot less worry over managing all the moving pieces, simply because you’ve “been there, done that” on more than one occasion.
Live events can take many forms, too, so don’t think you have to commit yourself to a multi-day, multi-speaker conference. Your first event might be a local Meetup, or a half-day workshop held at your favorite conference center, or even a free mastermind session tacked on to a larger event you’re attending. Get your feet wet and pave the way for bigger and better events down the road.
So while you’re planning your event, keep these tips in mind:
- Promote and talk up your event as if it’s the biggest thing in your industry. Don’t lie, of course, but do be energetic and positive about it. Most people don’t care about the size of the event – they care about the quality.
- Get testimonials from attendees, and do it while you’re at the event. Don’t wait until they get home, because we are forgetful and busy creatures.
- Take notes. What worked, what didn’t, what could have been improved? (There’s always room for improvement)
- Keep it simple. Don’t try to host a multi-day, multi-room event for your first time out. Put that on your “someday” list instead.
But the most important thing about your first live event? Have the live event! Step outside your comfort zone and enter the world of event hosts. Once you’re there, you’ll find that your coaching and consulting credibility increases exponentially.
Grab my list of 15 free systems for small businesses
You'll also receive tips, resources and advice for growing your business.